[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.karaus.cz\/seo-specialistou-se-nestanete-pres-noc-jde-o-dlouhodoby-proces-souhrnu-teorie-a-praxe\/#Article","mainEntityOfPage":"https:\/\/www.karaus.cz\/seo-specialistou-se-nestanete-pres-noc-jde-o-dlouhodoby-proces-souhrnu-teorie-a-praxe\/","headline":"SEO specialistou se nestanete p\u0159es noc, jde o dlouhodob\u00fd proces souhrnu teorie a praxe","name":"SEO specialistou se nestanete p\u0159es noc, jde o dlouhodob\u00fd proces souhrnu teorie a praxe","description":"Spr\u00e1vn\u00e9 oindexov\u00e1n\u00ed webov\u00fdch str\u00e1nekje jednou z podm\u00ednek jejich optimalizace v r\u00e1mci SEO problematiky. Indexace se pochopiteln\u011b t\u00fdk\u00e1 i v\u0161ech podstr\u00e1nek.Duplicitn\u00ed texty, obr\u00e1zky a obsah webuvedou … ","datePublished":"2018-06-24","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.karaus.cz\/author\/#Person","name":"karaus.cz","url":"https:\/\/www.karaus.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/48db5b3634ed7a3f1f89bca90f0a2521b0bb3970d57e3653d258d10b0f31fdf3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/48db5b3634ed7a3f1f89bca90f0a2521b0bb3970d57e3653d258d10b0f31fdf3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"karaus.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.karaus.cz\/wp-content\/uploads\/img_a319610_w2407_t1530631710.jpg","url":"https:\/\/www.karaus.cz\/wp-content\/uploads\/img_a319610_w2407_t1530631710.jpg","height":0,"width":0},"url":"https:\/\/www.karaus.cz\/seo-specialistou-se-nestanete-pres-noc-jde-o-dlouhodoby-proces-souhrnu-teorie-a-praxe\/","about":["Internet"],"wordCount":397,"articleBody":"           Spr\u00e1vn\u00e9 oindexov\u00e1n\u00ed webov\u00fdch str\u00e1nekje jednou z podm\u00ednek jejich optimalizace v r\u00e1mci SEO problematiky. Indexace se pochopiteln\u011b t\u00fdk\u00e1 i v\u0161ech podstr\u00e1nek.Duplicitn\u00ed texty, obr\u00e1zky a obsah webuvedou k probl\u00e9m\u016fm z hlediska posuzov\u00e1n\u00ed kvality web str\u00e1nek vyhled\u00e1va\u010di a pochopiteln\u011b i samotn\u00fdmi z\u00e1kazn\u00edky. Texty by m\u011bly vykazovat vlastnosti nez\u00e1visl\u00e9ho pohledu na celou problematiku, p\u0159itom by m\u011bly dok\u00e1zat z\u00e1kazn\u00edka zaujmout, nab\u00eddnout mu prostor k samostatn\u00e9mu uva\u017eov\u00e1n\u00ed, k posouzen\u00ed relevance a k v\u00fdb\u011bru vhodn\u00e9 varianty, co\u017e je u v\u011bt\u0161iny zbo\u017e\u00ed kl\u00ed\u010dov\u00e9.Poradenstv\u00ed a odborn\u00e1 pomoc, mo\u017enost diskuse a nez\u00e1visl\u00fdch z\u00e1kaznick\u00fdch referenc\u00ed. Zde nutno podotknout, \u017ee um\u011ble vytvo\u0159en\u00e9 popisky referenc\u00ed fiktivn\u00edch neexistuj\u00edc\u00edch osob p\u016fsob\u00ed strnule a velice podez\u0159ele, lid\u00e9 sp\u00ed\u0161e ocen\u00ed objektivn\u00ed hodnocen\u00ed, kter\u00e9 nikdy nen\u00ed jen \u010dern\u00e9, nebo b\u00edl\u00e9.Prolinkov\u00e1n\u00ed v r\u00e1mci webumezi jednotliv\u00fdmi podstr\u00e1nkami ocen\u00ed vyhled\u00e1va\u010de i z\u00e1kazn\u00edci. Propojen\u00ed str\u00e1nek intern\u00edmi odkazy je pro fungov\u00e1n\u00ed u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fdch e-shop\u016f kl\u00ed\u010dov\u00e9.Black hat techniky SEOdok\u00e1\u017ee dnes odhalit ka\u017ed\u00fd vyhled\u00e1va\u010d, rozhodn\u011b se jim vyhn\u011bte a ka\u017ed\u00fd SEO specialista to v\u00ed. Jsou to nap\u0159. skryt\u00e9 odkazy, linkfarm, scraper site, web str\u00e1nka doorway, cloaking, automatick\u00e9 generov\u00e1n\u00ed text\u016f, a dal\u0161\u00ed.R\u016fznorod\u00fd obsah na jedn\u00e9 web str\u00e1nceje \u010dast\u00fdm ne\u0161varem n\u011bkter\u00fdch firemn\u00edch prezentac\u00ed. Nev\u011bdomky t\u00edm \u010dasto tito lid\u00e9 ztr\u00e1c\u00ed a\u017e polovinu potenci\u00e1ln\u00ed klientely.\u00davodn\u00ed str\u00e1nkaby m\u011bla m\u00edt k dispozici poutav\u00fd obsah s aplikovan\u00fdmi intern\u00edmi odkazy a p\u0159edev\u0161\u00edm mus\u00ed b\u00fdt p\u0159ehledn\u00e1. Setk\u00e1v\u00e1me se \u010dasto s weby bu\u010f takov\u00fdmi, kde je v \u00favodn\u00edku nahu\u0161t\u011bno doslova cel\u00e9 spektrum obchodu, nebo naopak jde jen o poutavou nic ne\u0159\u00edkaj\u00edc\u00ed zdlouhavou animaci, fotku prost\u0159ed\u00ed \u010di v\u00fdrobku bez popisku, kde se z\u00e1kazn\u00edci pouze mohou domn\u00edvat, co je vlastn\u011b c\u00edlem tohoto webu.Sitemap soubor XMLje pomocn\u00edkem pro ka\u017ed\u00fd internetov\u00fd obchod, a to z d\u016fvodu optim\u00e1ln\u00ed indexace. Napom\u00e1h\u00e1 robot\u016fm vyhled\u00e1va\u010d\u016f proj\u00edt i str\u00e1nky, je\u017e by byly jinak st\u011b\u017e\u00ed dosa\u017eiteln\u00e9.                                                                                                                                                                                                                                                                                                                                                                                          2\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"SEO specialistou se nestanete p\u0159es noc, jde o dlouhodob\u00fd proces souhrnu teorie a praxe","item":"https:\/\/www.karaus.cz\/seo-specialistou-se-nestanete-pres-noc-jde-o-dlouhodoby-proces-souhrnu-teorie-a-praxe\/#breadcrumbitem"}]}]